With the Superbowl simply across the nook NFL followers must be much more excited with the announcement ofNFL Now, a customized video service offering followers with the NFL information, evaluation and highlights throughout their Web-connected gadgets. This revolutionary and ground-breaking new digital providing will launch this summer season forward of the beginning of the 2014 NFL season.
NFL Now will probably be personalised for every fan’s pursuits, permitting them to observe the NFL how they need, the place they need, when they need. Customers will point out their favourite crew, fantasy gamers and which movies they like and dislike. The content material stream will dynamically personalize every consumer’s viewing expertise to ship a customizable information, evaluation and highlights providing for NFL followers world wide. Moreover, NFL Now will present customers with entry to the deepest vault of on-demand NFL video content material obtainable wherever.
Immediately’s announcement was made by NFL Commissioner Roger Goodell and NFL Media COO, Brian Rolapp.
“We’re all the time on the lookout for methods to raised serve our followers, and NFL Now will do exactly that,” stated Commissioner Goodell. “Our media technique has been a key element within the progress and success of the NFL over the previous 50 years, and we absolutely anticipate NFL Now to be a giant a part of that initiative sooner or later.”
“The expansion in video consumption habits on Web-connected gadgets, whether or not smartphones, tablets, PCs or consoles, makes the creation of NFL Now the logical subsequent step within the evolution of NFL Media,” stated Rolapp. “NFL Now provides us the chance to make the most of the one-to-one digital relationship to ship our followers essentially the most related content material to them on the occasions and on the gadgets the place they need to devour it. Moreover, this new digital providing offers our trusted companions and sponsors a beneficial new automobile to succeed in our passionate fan base.”
What does NFL Now imply for Xbox One homeowners?
Wil Mozell: NFL Now will probably be a implausible addition to our NFL providing on Xbox One. We’ll combine NFL Now into our Xbox and Home windows merchandise for the 2014 NFL season, which is able to embody a sturdy number of NFL content material from new catalogues reminiscent of NFL Movies and each NFL crew.
What kind of interactive experiences can we anticipate from NFL Now?
Wil Mozell: Xbox One will proceed to be the ONE premium TV vacation spot that delivers all of the NFL content material and interactive experiences that matter to the fan, together with built-in NFL.com Fantasy Soccer and personalised spotlight reels. Including NFL Now will present much more NFL content material, enabling us to create new and revolutionary experiences for NFL followers solely obtainable on Microsoft gadgets.
Most of all these issues simply custom-tailor content material based mostly on crew; how does NFL differentiate itself?
Wil Mozell: NFL Now’s the primary video service to offer a big selection of content material based mostly on the NFL fan’s preferences, together with NFL Groups, NFL Movies, Fantasy and newly created NFL Community content material.
How will the experiences differ on Xbox One and Microsoft Floor? Will there be any kind of interplay between the 2?
Wil Mozell: Microsoft has the distinctive alternative to create Interactive experiences on gadgets like Xbox One and Floor, offering best-in-class lounge experiences. The distinctive capabilities of Xbox One and Floor permit us to offer essentially the most full solution to benefit from the NFL the place each gadgets will probably be linked and put the fan in command of their viewing expertise.
When can we anticipate to study extra about NFL Now and when will or not it’s launching?
Wil Mozell: NFL Now’s launching this Summer season forward of the 2014 NFL Season and we’ll have extra to share within the close to future.
How intently did Microsoft work with the NFL within the creation of NFL Now?
Wil Mozell: Our revolutionary NFL app on Xbox One is a robust instance of the partnership between Microsoft and the NFL, with NFL Now offering much more methods for the fan to benefit from the NFL on Microsoft gadgets.
For extra data on NFL Now and to join updates about this new service, followers can go to: nfl.com/now.