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Nintendo America boss Reggie Fils-Aimé retires

For now though his shoes are being filled by Doug Bowser
Reggie Fils-Aimé

The most prominent non-Japanese exec at Nintendo has announced his retirement, with president and COO Reginald Fils-Aimé set to retire on 15 April. Reggie, as he’s known to fans, joined Nintendo of America in 2003 as executive vice president of sales and marketing and was put to work the next year fronting E3 during one of Nintendo’s leaner periods towards the end of the GameCube’s lifespan. He was an instant hit, winning audiences over with his famous introduction of: ‘My name is Reggie. I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games.’

Reggie Fils-Aimé

Two years later and he was president of the whole American side of the company and while he’s less well known in Europe, since he generally doesn’t appear in our locally-tailored Nintendo Directs, he’ll still be a very familiar figure to all Nintendo fans.

To announce his departure he made the rather heartfelt video above, in which he thanked fans and seemed genuinely emotional about leaving the company. ‘Nintendo owns a part of my heart forever, it’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community,’ he said.

Although Fils-Aimé spoke about retiring from Nintendo to spend more time with his family and friends he didn’t specify whether he was giving up work entirely, so there must be at least some possibility he’ll return to the industry at some point in the future.

For now though his shoes are being filled by  Doug Bowser, who currently has Fils-Aimé’s old job as the head of sales and marketing.

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Phil Warren has been writing for since the start. A huge gaming fan mainly Xbox and Playstation. He is always looking for the latest news and reviews for all gaming consoles and games.