It’s called the PS4 Cloud Remote and it’s been developed in partnership with Performance Designed Products (PDP). PDP is already well-known in the field of gaming peripherals, offering everything from headphones, chargers, and game controllers and gaming-themed collectibles.
The Cloud Remote connects to a PS4 using Bluetooth and uses the PDP Cloud Remote App to auto-detect other devices connected to the PS4, so by default the remote will find your TV and allow you to control the volume, input, and power state without having to pick up another remote.
As it’s designed for the PS4, it includes all the buttons you’d expect for interacting with the interface as well as making it easier than the pad to control media playback. It also doesn’t cost a fortune, with PDP offering pre-orders priced at $29.99.