People that shop at GameStop believe it or not don’t know they can trade in their games for store credit or cash.
Tony Bartel, the mega-retailer’s president, said this to VentureBeat yesterday. “Believe it or not, only 40 percent of the people who walk into a GameStop store today know that we accept trades of games,” he said.
I guess Ebay is where all the games that people have completed end up being sold, but with our experience GameStop are very competitive on trade-ins these days.
Bartel said GameStop sees about $1.2 billion in store credit on used games spent in its stores, saying that 70 percent of that goes to buying new games.