New Advert Marketing campaign That includes Lionel Messi Plunges Gamers into the Motion on the Pitch
Soccer is the world’s biggest drama and EA SPORTS FIFA 15 will put followers heart stage. So near the true factor, FIFA 15 takes followers on a dramatic experience – immersing them within the recreation in order that they really feel and expertise every little thing that occurs on the pitch.
Launching immediately, the ‘Really feel The Sport’ marketing campaign celebrates the arrival of FIFA 15 and depicts how gamers at the moment are so near the motion they’ll actually really feel the emotion of each sort out, save, and aim. Created by Wieden+Kennedy Amsterdam, the worldwide marketing campaign kicks off with an epic 2:15 movie that places FIFA 15 followers on the coronary heart of the motion.
Immersed within the recreation’s world, the movie reveals FIFA followers experiencing every little thing that the gamers really feel. Followers are plunged onto the pitch for an in-game view of the motion, separated solely by a skinny tv display screen. The motion additionally seeps into their environments; when it rains in recreation, it pours of their loft; when a participant receives a crunching sort out, the FIFA fan takes the impression and falls throughout the room; and when gamers rise in unison to guard their aim, objects within the room rise to the event.
Lionel Messi performs the hero – even one of many world’s biggest soccer gamers can really feel the emotion of FIFA 15.
The marketing campaign airs globally beginning immediately, with variations of the movie operating throughout TV and digital channels. A :30 model may also air on UK TV throughout the Liverpool vs. Ludogorets recreation on the night of Tuesday, 16th September.