Ahead of the summer of football, GAME calls on Englishmen to get behind the England boys with a striking new grooming technique
·         The first ‘English Brazilians’ were created in a GAME store in Basingstoke
·         Prize available to our favourite brave men who wear their wax with pride

The BBQ’s been lit, everyone’s proudly wearing the three lions, and the beers are in the fridge. But hardcore England fans should feel they can do more to support their nation for the summer of football.

Now the perfect way for fans to get behind the England boys has been created by GAME – the ‘English Brazilian’.

The first English Brazilian was created and captured in a GAME store in Basingstoke, and the country’s largest video games retailer likes the idea so much that they want it to catch on. It has even offered top tips on how to recreate the look on their website, and an incentive for all fans who get involved. The ‘English Brazilian’ doesn’t involve a waxing “down there”, but instead on the chest in the traditional cross of St George.

Customers should simply take a photo of their new male grooming masterpiece, post to twitter with the hashtag #EnglishBrazilian between 6th – 24th June, and GAME will ask its community of gamers to pick their favourite. If you’re the community’s chosen one, you’ll win a copy of EA SPORTS 2014 FIFA World Cup Brazil plus a console of your choice.

For more information on the English Brazilian, visit http://instore.game.co.uk/fun-in-store/#Brazilian or  follow @GAMEdigital on Twitter.