NBA 2K16 Hits 4M Sales Milestone in Record Number of Days
2K today announced that NBA 2K16, the latest iteration of the top-rated and top-selling NBA video game simulation series*, has set an unprecedented franchise record, selling-in over four million units worldwide within the first week of release.
“Each year we set out to deliver not only the best on-court basketball video game, but a full off-court entertainment experience that transcends basketball,” said Jason Argent, senior vice president of basketball operations at 2K. “NBA 2K fans around the world are buying this title faster and in greater numbers than ever before.”
Continuing the success trajectory of one of the most dominant entertainment franchises of the last decade, NBA 2K16 delivers the most dynamic and realistic sports gameplay yet and is receiving tremendous critical acclaim.
In addition to the critical and commercial success of NBA 2K16, this year’s iteration also has achieved several incredible year-over-year milestones since launch, including doubling sales through digital download and nearly tripling the number of games played online.
“Our goal was simple, make NBA 2K16 the most playable, authentic basketball experience ever,” said Greg Thomas, president of Visual Concepts. “The development team demonstrated tremendous dedication to recreating every nuance of the sport both on and off-court, which has been the driving force behind our early success.”
NBA 2K16 highlights the debut of an all-new MyCAREER experience titled ‘Livin’ Da Dream’ written and directed by acclaimed filmmaker Spike Lee and showcases three unique covers featuring NBA superstars Stephen Curry, James Harden and Anthony Davis.
“Congratulations to 2K Sports on their early record-breaking success with NBA 2K16,” said Matt Holt, NBA vice president, global merchandising. “Each year, 2K has continued to raise their commitment to innovation, authenticity and gameplay – bringing fans the very best with the NBA 2K franchise.”