Ninja was paid $1 million by EA to promote Apex Legends

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Richard Tyler Blevins, better known to the world as Ninja, was one of a number of influencers who switched from their normal routine to tweet about and stream EA’s Apex Legends, when it was announced out of the blue last month. According to a report by Reuters this wasn’t an accident or just because he was interested in the game, but because EA paid him $1 million (£750,000) to do so. It’s unknown how many other influences EA also paid but Reuters claims it definitely includes Shroud, although it’s unknown if he was paid the same amount. $1 million is twice Ninja’s monthly earnings from streaming, although he long ago started making more money from advertising and merchandise than from Twitch – his absences from streaming leading him to lose 90% of his subscribers over the last year.

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Phil Warren has been writing for 24-7gamer.com since the start. A huge gaming fan mainly Xbox and Playstation. He is always looking for the latest news and reviews for all gaming consoles and games.